In the world of SEO, Trust Flow has emerged as a crucial metric, rivaling the importance of PageRank. Some experts argue that Trust Flow and Citation Flow have even surpassed PageRank as the most critical indicators of a website’s value. As a result, business owners and digital marketers should understand Trust Flow and how to enhance it for their own SEO efforts.
Understanding Trust Flow
Trust Flow, developed by Majestic SEO in 2012, is a metric that scores a website’s quality on a scale of 0 to 100. To create Trust Flow, Majestic manually reviewed websites and compiled a secret list of trusted “seed sites.” These seed sites form the foundation for Trust Flow, and the closer a website is linked to a seed site, the higher its Trust Flow score will be.
The term “flow” comes from the concept that trust flows between linked sites. Trust originates with a seed site (Site A) and flows through linked sites (Site B, Site C, etc.), causing each site’s Trust Flow metric to decrease as the chain lengthens. The closer a site is linked to a seed site, the higher its Trust Flow score will be. Generally, a Trust Flow score above 50 is considered excellent, while scores between 11 and 49 are average, and 10 or lower are poor.
Topical Trust Flow is another aspect of the Trust Flow metric. According to Majestic, it “shows the relative influence of a web page, subdomain, or root domain in any given topic or category.” This metric indicates a website’s authority within a specific industry and helps users find influencers in particular categories. Topical Trust Flow is also scored between 1 and 100.
Leveraging Trust Flow for Success Now that we’ve covered what Trust Flow is, let’s discuss how to utilize it. Trust Flow can help you quickly identify and analyze your competition, prospect and evaluate new linking opportunities, and identify toxic backlinks and recover from linking penalties. Most importantly, Trust Flow can help you gauge your own SEO success, as actions that improve your Trust Flow also improve your search engine rankings.
Boosting Your Trust Flow (and SEO)
Your primary goal should be to increase your Trust Flow, as other websites likely evaluate your site’s Trust Flow for backlinking opportunities. To do this, focus on building high-quality, authoritative backlinks. Remember, quality is more important than quantity.
- Connect with influencers Start by researching influencers who are active in your niche or industry. Search for your main keywords and note the top bloggers, journalists, and personalities in the results. Verify their Trust Flow using a backlink checker tool, and reach out to share your business, provide great content, or ask for a backlink.
- Guest post on high-quality sites Guest posting is an effective way to build authoritative backlinks and improve your Trust Flow. When you find guest posting opportunities, use a backlink checker tool to verify the site’s Trust Flow. Avoid sites with a score of 10 or lower, and make sure links in guest posts are followed.
- Link internally Internal linking is a simple way to increase your Trust Flow and SEO. Include at least five internal links in your content or blog posts, and ensure your homepage has strong Trust Flow to benefit all linked pages.
- Continuously audit backlinks Regularly auditing your backlinks helps maintain a high Trust Flow score. As you disavow toxic backlinks, your Trust Flow will remain high, signaling to others that your site is valuable and worth linking to.
The Importance of Trust Flow
Trust Flow is a vital measure of site value, quality, and search engine performance. It helps you identify linking opportunities, evaluate the competition, and audit backlinks. Boosting
and maintaining your Trust Flow contributes to your SEO, site performance, and attractiveness for linking opportunities.
Trust Flow is an essential metric for digital marketers and business owners looking to improve their SEO. By focusing on increasing your Trust Flow score through building high-quality, authoritative backlinks, connecting with influencers, guest posting, internal linking, and regularly auditing your backlinks, you can enjoy the benefits of improved search engine rankings and a more valuable online presence.
So, take the time to understand Trust Flow and its impact on your website’s success. Use the tips and strategies mentioned above to enhance your Trust Flow, and you’ll be well on your way to establishing a strong, high-performing online presence. Remember, in the ever-evolving world of SEO, staying informed and adapting to new metrics is the key to staying ahead of the competition and achieving long-term success.